brand ambassador offcourt

Tommy Hilfiger Signs Rafael Nadal as Ambassador

12/17/2014Rafaholics ™



Tommy Hilfiger Corp. has signed Rafa Nadal to serve as global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger tailored collections. The 28-year-old tennis star, who has signed a two-year agreement with Hilfiger, will be photographed in Spain early next year and will appear in the fall underwear and tailored clothing ad campaigns. Laird & Partners will create the ads that will run in print, online and on billboards worldwide. The photographer hasn’t been confirmed yet. In addition, Rafa Nadal will attend exclusive Hilfiger launch events in North America, Europe and Asia.

TOMMY HILFIGER ANNOUNCES RAFAEL NADAL AS 
GLOBAL BRAND AMBASSADOR FOR UNDERWEAR AND TAILORED COLLECTIONS

The internationally renowned, record-setting tennis icon will appear 
in the ‘Tommy Hilfiger’ underwear and tailored campaigns, beginning Fall 2015.

AMSTERDAM, THE NETHERLANDS (December 17, 2014) – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.

“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport,” said Tommy Hilfiger. “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”

The campaign imagery will be photographed in early 2015 in Spain and it will break globally in fall 2015 with dedicated print, online, and out-of-home media placements worldwide. To further support the global initiative and collaboration, Nadal will attend exclusive Tommy Hilfiger launch events in North America, Europe and Asia.

“I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” said Rafael Nadal, the 14-time Grand Slam winner.

The Fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details. Design innovations combine with premium fabrics for a result that’s sophisticated, durable and essential for everyday comfort. The Fall 2015 Tommy Hilfiger Tailored collection features sharp silhouettes, modern tailoring and rich textures.

Born in 1986 in Manacor, Spain, Nadal has ranked amongst the world’s top five tennis players since 2003. Widely regarded as one of the greatest professional tennis players in history, at the age of 24 he became the youngest athlete to complete the “Grand Slam” and is the second male player in the world to have completed the “Career Golden Slam” after winning the French, Australian and U.S. Opens; Wimbledon; and a 2008 Olympic gold medal. Nadal currently holds a record for his nine French Open victories – the most won by a single player – including five consecutive title wins.


About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.

Official Announcement & Photo Provided by:
Tommy Hilfiger Europe B.V.
Anne-Ro Klevant Groen
Digital PR Manager
Marketing & Communications

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