Awards offcourt

Rafa Nadal signs Ambassador Agreement w/ BancoSabadell


Rafa Nadal traveled to Madrid yesterday for his meeting with Banco Sabadell today in order to formalize their agreement/contract. Rafa Nadal is officially a Banco Sabadell Ambassador.

President of Banco Sabadell (pictured with Rafa below) said:
"I am particularly pleased to have been able to formalize this agreement with Rafael Nadal, because he stands out as a tennis player, but also as a person, he is also one of the most beloved and admired athletes in Spain and in the world."

Rafa Nadal is honored to be their new face! Rafa said:

"Its an honor that Banco Sabadell has chosen me as their brand ambassador in Spain and internationally.
from my beginnings as an athlete, I relied on Banco Sabadell and now I am very excited that this relationship of many years becomes evident in the field of corporate and commercial communication"

How Sabadell made their choice:

According to a recent study by consulting firm specializing Media Personality held in twelve countries, Rafael Nadal is the most popular Spanish sportsman worldwide notoriety with a rate of 75%. Nadal also get excellent levels of credibility and trust, above the rest of Spanish athletes of international importance. Therefore, according to the authors of that study, these data make it "an excellent prescriber brand image internationally."

The index notoriety in Spain is almost 100%, in Latin America, in countries like Chile and Argentina, for example, over 90% of notoriety, with an average visibility of 83% in Latin America. In the European Union, once extracted data from major markets such as Germany, the UK, France, Italy and Spain, Nadal gets notoriety average levels of 77%

Complete LiveStream event:
Watch live streaming video from bancosabadell at

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