BEHIND THE SCENES VIDEO
RAFAEL NADAL & BACARDI LIMITED TO HOST "THE CHAMPIONS' PARTY"
Bacardi Limited "Champions Drink Responsibly" campaign offers the chance to "Mix with Rafa" in a new online promotion to meet him in-person
Hamilton, Bermuda, February 14, 2013 - Bacardi Limited launches a new international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael 'Rafa' Nadal as part of the award-winning "Champions Drink Responsibly" social responsibility campaign. Starting today, legal drinking age consumers and fans from around the world have an opportunity to "Mix with Rafa" at The Champions' Party, in an online promotion created by spirits company Bacardi Limited.
Fans who successfully answer three questions relating to responsible drinking behavior will go into a free prize draw to win a trip to "The Champions' Party." This July the lucky winners will get to meet Rafa Nadal face-to-face in Spain during this unforgettable VIP weekend. In addition, an international playlist of music will be available online to all the "Mix with Rafa" entrants.
From today through 18 April 2013, legal drinking age consumers can enter the competition via the "Champions Drink Responsibly" Facebook® page (www.facebook.com/ChampionsDrinkResponsibly). "The Champions' Party" will be hosted by multiple Grand Slam winner and tennis champion Rafa Nadal. The Bacardi Limited Global Social Responsibly Ambassador has taken a personal interest in this new promotion and helped the "Champions Drink Responsibly" team select the location, entertainment, music, food and drink for the one-of-a-kind party. The undisclosed venue will be spectacular, with international DJs and world-class Bacardi mixologists preparing cocktails and mocktails (non-alcoholic cocktails) for the lucky winners and their guests.
"Mix with Rafa" is the latest promotion in the Bacardi Limited "Champions Drink Responsibly" global social responsibility campaign and follows the successful 2012 promotion "Ace Rafa." The Bacardi Limited campaign highlights the important message that everyone can behave like a Champion by drinking responsibly and still have a great night out. It encourages legal drinking age consumers to plan their night out, choose quality over quantity, look out for their friends and make sure everyone gets home safely.
"I hope my fans enjoy taking part in the latest "Champions Drink Responsibly" promotion. Drinking responsibly is a serious message and I believe we will reach and influence even more people with 'The Champions' Party'. Everyone can be a Champion if they plan their night out and drink responsibly," said Rafa Nadal, the Bacardi Limited Global Social Responsibility Ambassador. "I have really enjoyed sharing my favorite elements of a great party with the "Champions Drink Responsibly" team. I am sure it will be an amazing event and I look forward to meeting some of the Bacardi Champions in-person at the party."
"We are really excited to launch our latest promotion as part of our "Champions Drink Responsibly" campaign. The 'Ace Rafa' promotion was a huge success last year with thousands of entrants and 20 very excited winners. This year, we are giving more people the chance to win and join Rafa at 'The Champions' Party' which promises to be an unforgettable weekend in Spain," said Chris Searle, global CSR director, Bacardi Limited. "Bacardi Limited is committed to educating legal drinking age consumers about responsible drinking behaviors around the world. With "The Champions' Party' we hope to spread the message that our consumers can have a great time if they have a plan for their night out and drink responsibly."